OP News & Announcements
Latest Photography Equipment News
Keep up on the latest product announcements from camera equipment and digital manufacturers, plus check out our featured gear in OP's In Focus section.
Wednesday, February 8, 2012 Sigma SD1 DSLR takes Foveon technology creator’s name; lower price  Ronkonkoma, NY, Feb. 8, 2012 – In a personal letter to the company’s
loyal customers, Sigma Corporation CEO Kazuto Yamaki today announced
that, starting next month, Sigma’s 46-megapixel SD1 DSLR will be renamed
the SD1 Merrill in honor of Richard “Dick” Merrill, the late co-creator
of the Foveon X3 Direct Image Sensor technology. The otherwise
unchanged DSLR will also be sold at a lower price that reflects new
efficiencies in the camera’s production.
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Wednesday, February 8, 2012 Sigma Names Compact Cameras After Foveon InnovatorDP1 Merrill and DP2 Merrill feature 46-megapixel, full-color image sensor  Ronkonkoma, NY, Feb. 8, 2012 – Sigma Corporation of America (www.sigmaphoto.com),
a leading researcher, developer, manufacturer and service provider for
some of the world's most impressive lines of lenses, cameras and
flashes, today announced the new Merrill series of digital cameras with
the introduction of the DP1 Merrill and DP2 Merrill. The Merrill series
is named in honor of Richard “Dick” Merrill, the co-creator of the
Foveon X3 Direct Image Sensor technology that powers Sigma’s unique
lineup of cameras. |
Monday, February 6, 2012 Nikon D800Features a 36.3-megapixel FX-format CMOS sensor  MELVILLE, N.Y. (Feb 6, 2012) – Today, imaging leader Nikon Inc.
announced the highly anticipated D800 HD-SLR, engineered to provide
extreme resolution, astounding image quality and valuable video features
optimized for professional still and multimedia photographers and
videographers. A camera with an unmatched balance of accuracy,
functionality and image quality, the Nikon D800 realizes innovations
such as a high resolution 36.3-megapixel FX-format CMOS sensor, a
91,000-pixel RGB Matrix Metering System, Advanced Scene Recognition
System and many other intuitive features designed to create the
preeminent device for the most demanding photo and video applications. |
Sunday, February 5, 2012 Canon PowerShot CamerasFeatures include Wi-Fi, powerful optical zoom and rugged build  LAKE SUCCESS, N.Y., February 7, 2012 – Canon U.S.A., Inc., a leader in
digital imaging solutions, today announced the addition of four
PowerShot digital cameras: the ELPH 530 HS, ELPH 320 HS, SX260 HS, and
D20. Photographers no longer have to sacrifice image quality for the
ability to instantly share images and videos with the use of the
PowerShot ELPH 530 HS and ELPH 320 HS Wi-Fi enabled cameras. The
PowerShot SX260 HS camera puts Canon’s amazing optical reach into a
pocket sized camera, with a 20x optical zoom (25mm to 500mm) letting you
pull subjects in close. Designed for the adventurous photographer
looking to take spectacular photos, the rugged PowerShot D20 camera is
ideally suited for the backpacker, snowboarder or tropical-traveler. |
Sunday, February 5, 2012 Canon EF LensesThree new models are available  LAKE SUCCESS, N.Y., February 7, 2012 — Canon U.S.A., Inc., a leader in
digital imaging solutions, today announced two new versions of its
coveted Wide Angle Lenses and a new version of its popular 24-70mm
Standard Zoom Lens for professionals and photo enthusiasts. The new EF
24-70mm f/2.8L II USM, EF 24mm f/2.8 IS USM and EF 28mm f/2.8 IS USM
lenses use a rear focusing system, high-speed CPU, and a powerful
ring-type Ultra Sonic Motor (USM) with optimized AF algorithms for
faster auto focusing and sharp images. With large apertures these new
lenses deliver beautiful, soft backgrounds for superior image quality. |
Friday, January 27, 2012 Sigma Announces the Passing of Michihiro YamakiPioneering CEO, founder led company for more than 50 years  We are deeply saddened to learn that Michihiro Yamaki, founder and CEO of Sigma Corporation, has died. In addition to his numerous contributions to photography and his innumerable achievements as an industry leader, Mr. Yamaki was a true gentleman. He will be greatly missed and all of us at Werner Publishing want to express our condolences to the family and to the global community of Sigma Corporation. |
Monday, January 9, 2012 Sigma APO Macro 180mm F2.8 EX DG OS HSMFeatures a 1:1 magnification ratio and large maximum aperture  RONKONKOMA, NY and LAS VEGAS, NV Jan. 9, 2012 – Sigma Corporation, a
leading researcher, developer, manufacturer and service provider of some
of the world's most impressive lines of lenses, cameras and flashes, is
pleased to announce the Sigma APO Macro 180mm F2.8 EX DG OS HSM, the
world’s first 180mm macro lens that offers a magnification ratio of 1:1
and a large maximum aperture of F2.8. |
Monday, January 9, 2012 Sigma DN Series Designed for Micro Four Thirds, E-mount systems  RONKONKOMA, NY and LAS VEGAS, NV, Jan. 9, 2012 – Sigma Corporation of
America today announced the launch of its new line of Micro Four Thirds
system and E-mount lenses for mirrorless interchangeable lens cameras
from the Consumer Electronics Show (CES) 2012 in Las Vegas, NV. |
Monday, January 9, 2012 FUJIFILM X-Pro1 Featuring the New X-Trans CMOS sensor  Valhalla, N.Y., January 9, 2012 – FUJIFILM North America Corporation
proudly introduces the debut of its newest and most advanced addition to
its premium, high quality X-Series digital camera line-up – the
FUJIFILM X-Pro1 interchangeable lens digital camera system. |
Monday, January 9, 2012 Samsung Long Zoom SeriesCameras are Wi-Fi enabled and ideal for travel  Las Vegas – Jan 9, 2012 – Samsung Electronics Co., Ltd, a global leader
in digital media and digital convergence technologies, announced today
the launch of a new range of Wi-Fi enabled travel zoom cameras. The
WB850F, WB150F, and ST200F cameras enhance the advanced optical zoom and
image quality that the WB line of cameras are known for, with Wi-Fi
capability to facilitate sharing and saving images – wherever users are
in the world. Housed in compact, light and durable bodies, the new zoom
series from Samsung make the perfect travel companions. |
Monday, January 9, 2012 Canon PowerShot G1 XNew ELPH models also available  LAKE SUCCESS, N.Y., January 9, 2012 – Continuing to revolutionize the
digital camera market, Canon U.S.A., Inc., a leader in digital imaging
solutions, today announced the introduction of a new flagship PowerShot
model, the PowerShot G1 X, in addition to two stylish PowerShot ELPH
models, the ELPH 520 HS and ELPH 110 HS. The PowerShot G1 X camera will
feature a 1.5-inch, 14.3-megapixel CMOS sensor, the largest sensor to
date for a PowerShot model, delivering approximately nine times more
light sensitivity and helping to produce amazing depth-of-field and
high-quality images in tough low-light conditions. For those users
looking for a camera with advanced features in a compact form both the
PowerShot ELPH 520 HS, the world’s thinnest 12x optical zoom with a 28mm
lens1, and PowerShot ELPH 110 HS feature a sleek design and compelling
creative capabilities. |
Monday, January 9, 2012 SanDisk 128GB Extreme SDXC cardSpeedy, flexible workflow solution  Consumer Electronics Show, Las Vegas, January 9, 2012—SanDisk
Corporation (NASDAQ: SNDK), a global leader in flash memory storage
solutions, today introduced the 128 gigabyte (GB)1 SanDisk Extreme®
SDXC™ UHS-I card. The new card is ideal for photography enthusiasts
capturing Full HD2 3D videos and high-resolution photos. |
Monday, January 9, 2012 Adobe Photoshop Lightroom 4Free download until March 31  Lightroom software provides a
comprehensive set of digital photography tools, from powerfully simple
one-click adjustments and features to cutting edge advanced controls.
With Lightroom, you can organize, enhance, and showcase your images
all from one fast and nimble application that's available on Macintosh
and Windows® platforms. |
Monday, January 9, 2012 Corel AfterShot ProSpeedy, flexible workflow solution  CES - Las Vegas, Nevada - January 9, 2012 – Corel is pleased to announce
the exciting expansion of its digital photography portfolio with the
introduction of Corel® AfterShot™ Pro. The total photographic workflow
solution for professional and enthusiast photographers will be displayed
today at Pepcom®’s Digital Experience!® and tomorrow at ShowStoppers®
at CES. Providing complete RAW workflow, flexible photo management,
advanced, non-destructive editing and breakthrough performance,
AfterShot Pro offers a powerful and affordable alternative to products
like Adobe® Photoshop® Lightroom® and ACD Systems ACDSee™ Pro. Based on
technology from Corel’s acquisition of Bibble Labs, Corel AfterShot Pro
provides Windows®, Mac OS® and Linux® users with the tools they need to
get the most out of their photos. |
Friday, January 6, 2012 Nikon D4Features include a new 16.2-megapixel FX-format CMOS sensor  MELVILLE, N.Y. (Jan 5, 2012) – The new Nikon D4 digital SLR builds upon
the legacy of the proven Nikon flagship D-SLRs before it, engineered to
give today’s professional multimedia photographers a new apex of speed
and accuracy with unparalleled image quality, low-light capability and
Full HD video. The Nikon D4 hosts a multitude of advanced new features
and useful functions that deliver speedy performance and amazing image
quality for when missing the shot is not an option.
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Friday, January 6, 2012 Nikon Unveils AF-S NIKKOR 85mm f/1.8GIdeal for low-light, portraiture and adding background blur  MELVILLE, N.Y. (January 5, 2012) – Today, Nikon Inc. announced the
addition of the new AF-S NIKKOR 85mm f/1.8G FX-format lens to its
legendary line of NIKKOR lenses. The new 85mm is a fast, fixed
focal-length lens with medium telephoto capabilities and a large maximum
aperture of f/1.8 that is capable of performing a wide variety of
imaging tasks with amazing sharpness and clarity. |
Thursday, January 5, 2012 Lexar Professional 1000x CompactFlashAvailable in 16GB, 32GB, 64GB, and 128GB capacities  Fremont, CA, 5 January, 2012 – Lexar, a leading global brand of flash memory products, today announced the industry's first 1000x memory card, the Lexar® Professional 1000x CompactFlash® (CF) card. The new card provides professional photographers and advanced photo and video enthusiasts with blazing-fast 150MB per second minimum guaranteed sustained read speed.* The Lexar Professional 1000x CF card will be available in 16GB, 32GB, 64GB, and 128GB capacities, and supports the VPG-20 specification, meaning the card has been tested and guaranteed for professional video capture streams at up to 20MB per second, ensuring professional-quality video at high frame rates with no dropped frames. |
Thursday, December 8, 2011 Tamron 18-200mm F/3.5-6.3 Di III VCAll-in-one zoom designed for the Sony NEX (E-mount) series  December 8, 2011, Commack, New York - Tamron Co., Ltd., a leading
manufacturer of optical equipment, announced the introduction of an
exciting new lens, the 18-200mm F/3.5-6.3 Di III[2] VC (Model B011). The
new high-power all-in-one zoom lens is designed for the Sony NEX
(E-mount) series of interchangeable-lens, lightweight and compact
digital cameras. Tamron, the zoom lens pioneer, brings 19 years of
high-power zoom lens development technologies to this new product. The
lens will begin shipping in the U.S. December 15, 2011. |
Monday, November 21, 2011 Tamron "Secrets to Better Pictures" SeminarsFree for new DSLR buyers  November 21, 2011, Commack, New York ― Tamron will be conducting a
series of complimentary seminars throughout the US at select authorized
dealers. Beginning November 25, 2011 thru December 31, 2011, any
customer that purchases a DSLR kit from one of 26 select retailers (*see
list below) is cordially invited to attend at no charge a Tamron
"Secrets to Better Pictures" Seminar during the first half of 2012. |
Friday, November 4, 2011 Outdoor Companies Unite for Tread Lightly! Charity Auction on eBayNovember 1-11  In an effort to raise money for solutions to urgent outdoor recreation
issues, more than 50 companies have donated at least 150 products to the
nonprofit organization Tread Lightly! for its Fourth Annual Charity
Auction on eBay, November 1-11. |
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